This position is responsible for planning and implementing specific communication programs for and interfacing with CHRISTUS Health Associates, volunteers, physicians, patients, board members, community and political leaders, state and local media, representatives and the general public. The Specialist will be privy to and is responsible for confidential corporate information, including strategic plans, financial information and risk management situations, in addition to patient information, and will be required to hold certain information in a confidential manner.
Assists in evaluating and developing marketing public relations strategies to promote CHRISTUS facilities and services; coordinates with Business Development and Outreach Department to develop messages and promotional opportunities for external audiences, as well as internal audiences
Implements marketing strategies as directed by Senior Leadership and Director of Marketing to promote the various entities and services of CHRISTUS
Develops communication plan and calendar for CHRISTUS messages among coordinators/liaisons, i.e., public relations, program development
Develops communication plan and calendar to share program information among various audiences, i.e., Associates/Volunteers, physicians, community through internal and external newsletters, Medical Staff Bulletins, website, CHRISTUS Health, local media, etc
Standardizes and produces public relations materials
Assures that the CHRISTUS logo(s) and message are utilized according to CHRISTUS standards
Coordinates materials required for health fairs, community education
Measures monthly publicity tracking
Writes internal and external newsletter content as requested
Other writing may be requested
Works with the leadership team, department Director, and advertising agency when warranted to implement the media relations plan including communications for CHRISTUS
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CHRISTUS HEALTH is an international Catholic, faith-based, not-for-profit health system comprised of almost more than 600 services and facilities, including more than 60 hospitals and long-term care facilities, 350 clinics and outpatient centers, and dozens of other health ministries and ventures. CHRISTUS operates in 6 U.S. states, Colombia, Chile and 6 states in Mexico. To support our health care ministry, CHRISTUS Health employs approximately 45,000 Associates and has more than 15,000 physicians on medical staffs who provide care and support for patients. CHRISTUS Health is listed among the top ten largest Catholic health systems in the United States.